A courageous communicator with a passion for female empowerment, Jordana Strosberg leads the team telling stories about how electrification and self-driving technology will help to achieve General Motors’ vision of a future with zero crashes, zero emissions and zero congestion.
Prior to this role, Jordana oversaw the communications ecosystem for General Motors chairman and CEO, Mary Barra, the first female CEO of an American auto company.
In her role as Executive Communications Manager for the Office of the CEO, Jordana was responsible for developing and executing the CEO’s visibility and social media strategies. She coordinated all interactions with the media, and supported the CEO in public activities, including major appearances such as the World Economic Forum’s Annual Meeting, Fortune’s Most Powerful Women conference, and The New York Times DealBook Conference.
Prior to her current role, Jordana initiated and led the lifestyle communications strategy for the Cadillac brand. She successfully launched the 2012 XTS luxury sedan and 2015 Escalade to media and influencers from the global automotive, business, and men’s lifestyle industries, resulting in extensive and balanced product reviews.
Jordana also played a significant role in the communications strategy with manufacturing and labor during the pivotal 2011 UAW negotiations.
Before joining General Motors, she began her career at High Road Communications, a Toronto-based communications firm, where she was a key member of the agency team working on Microsoft Canada’s consumer and developer business.
Jordana holds a bachelor of arts degree from the University of Western Ontario and a masters of business administration from the University of Windsor’s Odette School of Business.
Recently named one of PR Week’s ‘Top 40 under 40’, she lives in Windsor, Ontario and travels internationally daily to Detroit. She’s a fan of high-intensity interval training, an avid cookbook reader and her favourite role is being mom to her eight-year old son.